[ Каскадный ] · Стандартный · Линейный почему Nintendo Россию стороной обходит?, холиварный топик, рассуждения на тему.

[ChronoSaber]

эти посты перенесены в отдельный топик, из этого топика: http://gbx.ru/index.php?showtopic=53647&hl=











Подписался, хотя и лень было идти в туалет за ДСкой.
А еще я искренне не осознаю зачем вам консоли на русском, если в итоге всеравно все их переключают на английский, ибо на русские буквы в меню смотреть тошно

Сообщение отредактировал Valera Kibiks - Суббота, 30 января 2010, 22:14

[mai]

Сатору Ивата по поводу развивающихся рынков (в частности страны БРИК) на встрече с инвесторами. Видимо, к счастью для нас этот вопрос инвесторы задают каждую встречу:

Q: ...I did not hear your remark about the newly emerging countries but only heard your message about being more interested in the expanded possibility of the developed nations, so I'd like to know about this point as well.

A: ...I did not spend time to explain today about emerging markets. In this climate where the Japanese domestic demands are not yet recovering and the Japanese population is estimated to decrease even further, I accepted some interviews with Japanese newspapers at the start of this year. At that time, everyone asked the same question about our plan for newly emerging countries. In return, when I asked them the question, "Why do you all ask the same question about newly emerging countries," they responded by saying, "It's because every company president (whom they interviewed in the New Year) insisted on the importance of the newly emerging countries from now." I agree that newly emerging countries are important because the size of a business can ultimately be determined by the size of the population. When we look at a 5- or 10-year range, whether or not we will be able to expand our business in the newly emerging countries decides our future growth. Simultaneously, however, I have to wonder how many of these people who are insisting on the importance of the newly emerging countries for their future businesses have been able to find the sweet spot in order for their products to be accepted by local citizens. Needless to say, each country has its own lifestyle and different infrastructure for information to spread. What one person is interested in varies in each person and in each society.

People in different society tend to show interests in different topics. Nintendo has been able to show certain results as you are noticing today by selling identical products to people around the world, and it must be because we have been able to somehow appeal to something that can be appreciated by some common substance that we share as human being regardless of culture and race. However, that does not mean that we can apply the exact same communication methods we are using in Japan to the U.S. and Europe. We definitely strive to make sure our messages can be received and comprehended by people living in each country. During the process, we try to think very hard about how our messages could be conveyed, how we can make them interested, and how we can create the motivation for consumers to purchase because we believe these answers can be critical points for us to emphasize in the end. If, for example, we could identify the critical points for Indians, or Brazilians or Russians or the Chinese to appreciate our products, I would have told you today on which country we will be focusing this year. Even as we continue our research, I do not yet have the assurance as to what are the critical points or which critical issue needs to be solved.

Simultaneously, I still think there is room for expansion in such existing markets as Japan, the U.S. and Europe. There still are a number of people within the yellow and pink categories in the graph today. There are a number of people who have yet to start playing video games, and as I showed you in another chart of social acceptance of video games, there are a number of people who do not like or don't know about, or even dislike video games. As long as we can change the circumstance(of the social acceptance of video games), we should be able to make more changes(for the better in developed markets). But, if I abandon such a possibility and say that the newly emerging markets are the only future, I felt I would be too irresponsible, which is the reason why I did not emphasize them today. Once again, however, we are not making light of newly emerging markets when we look at them in a three- , five- or ten-years range. Thinking about the combination with the model of Free might be one of the options.

Сообщение отредактировал mai - Воскресенье, 07 февраля 2010, 08:22